Humble Pen: Design and Branding of a Bamboo Pen
The design of a Bamboo pen
Rhizome was commissioned to create a handcrafted bamboo pen, leading to an expanded project involving the branding of Humble Pen, encompassing its logo, stationery, and packaging. The main challenge was to ensure both standardization and a user-friendly design for the pen. It needed to offer a comfortable and sturdy grip while incorporating a refill mechanism that promotes sustainable usage, embodying the essence of Humble Pen's commitment to eco-friendly practices.
Hand-crafted meticulously by bamboo working communities
Rhizome took an innovative approach in designing this bamboo pen, utilizing technologies that not only created a remarkable product but also contributed to the well-being of bamboo producers by maximizing their livelihoods. Every component of the pen was skillfully hand-crafted by bamboo working communities, promoting a sense of empowerment and collaboration.
At Rhizome, our commitment to holistic sustainability is unwavering. We go beyond ecological considerations and embrace social, economic, and cultural sustainability in all our projects. Recognizing the interconnection of everything, we understand that every decision and action counts, leading us to create meaningful and impactful designs that contribute to a better world.
Branding and Packaging design
